WAVO by OSN
OSN was launching WAVO, an on-demand entertainment platform, to go up against Netflix and StarzPlay in the region.
They needed a campaign that got attention across Cinema, TV, Social Media and Radio.
Our insight was simple… people do stupid shit when they are bored.
You just need to look at the videos that get shared in the region to see this. WAVO is 24/7 entertainment so it is essentially a cure for this boredom.
Our idea was born: Stay entertained with WAVO because boredom is dangerous.
This campaign was loved so much so it got a 40% click through rate on Facebook… the region’s record!
My role in this campaign was Strategy, Concept, Copywriting, Directing, Producing, Acting & Voice Over along with my Misfits team.