HOTELSCOMBINED.COM
HotelsCombined.com is a travel booking App. They needed a campaign to compete against Hotels.com and Booking.com.
We had the simple insight that they are absolute masters at what they do, which is finding you the right hotel
but if you asked them to do anything else outside of their expertise… well let’s just say they weren’t as good.
This gave us the idea that they are amazing at finding you a hotel but terrible at everything else.
We did three films that went across Cinema, TV and Social Media and also a radio campaign.
My role in this campaign was Strategy, Concept, Copywriting, Directing along with my Misfits team.
Fun fact… these films were the first videos to ever be shown in cinemas in Saudi Arabia when they opened in 2018.