eat app
Eat APP is an online restaurant reservation service.
They asked us for a viral video so we kicked them out of our office.
After a couple of weeks of sending us beers, we agreed to meet again under the condition they never say the word ‘viral’ again.
We went to brainstorm over dinner but forgot to book a table.
We were so hungry that we got into a fight with the restaurant staff, it was messy but it gave us our campaign idea: Dine without the drama.
The CCTV footage of our fight actually went viral so we claimed that was part of our plan all along - this stopped us from being sued.
We made one unbranded stunt video which got shared and over 1 million views organically.
We also made a few humour based skits under our umbrella idea.