DU GITEX
DU is one of the UAE’s leading telecom companies known for it’s innovations and future thinking.
Their exhibitions at GITEX are eagerly anticipated each year.
They wanted to create awareness for the upcoming event.
We decided to show that not everything is a success and sometimes you have to keep failing before you succeed.
Except for Bob and his team, they just kept failing so they are no longer with the company.
We created 3 films for Social Media & TV.
My role in this campaign was Strategy, Concept, Copywriting, Directing, Producing & Acting along with my Misfits team.