DETTOL GERM STAMPS

We were tasked with doing a poster for children to show them how to wash their hands.
As myself and my Art Director never actually grew up we understood our target market,
so we knew that a boring poster wouldn’t work.

We invented germ stamps and gamified the hand washing process for the kids.
It went out in 10 different countries with over 1 million kids using it.

My role in this campaign was Strategy, Concept & Copywriting along with my Art Director. 

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DAYLIGHT ROBBERY

So just a little note on this campaign. I’m not trying to be a bitter ad hack here… but I guess I am a little.
We always wondered why this didn’t win anything at Cannes as we were told by HAVAS global that it had a very good chance then we found out why.
Not naming any names but an agency in Singapore stole our campaign from the Lynx and copied it completely and then entered into Cannes which cancelled out both entries. However they entered it in some categories we didn’t and they bloody won. They also won the next year too.

So unofficially this has won the following :
2014 Cannes Health Lions - Silver. 2013 Cannes Lions Silver x 2 - Media. 2013 Spikes Gold - Media.